Designing Wells Fargo ATM screens and in-branch signage for Bilt meant satisfying two brands at once. Wells Fargo's technical guidelines weren't optional and neither was making Bilt feel at home on the platform.

Working directly with the art director and Bilt clients, I ran multiple feedback rounds with internal and external stakeholders, pressure-testing every decision against both sets of standards. The work lived at the intersection of brand fidelity and technical constraint, where most of the interesting problems were tackled.

The result: in-branch advertising that cleared Wells Fargo's requirements and still felt unmistakably Bilt.