Brand stewardship + Dual-brand
Wells Fargo x Bilt
In-Branch Advertising
Designing ATM screens for Bilt meant satisfying two brands at once. Wells Fargo's technical guidelines weren't optional, and neither was making Bilt feel at home on the platform.
Working directly with the art director and Bilt clients, I ran multiple feedback rounds with both internal and external stakeholders to pressure-test every decision against both sets of standards.
The result: screens that cleared Wells Fargo's requirements and still felt unmistakably Bilt.