Sixty days. That was the timeline between Movement Mortgage's acquisition of a Virginia bank and the date the new brand needed to be operational.

Starting from scratch wasn't an option. Working with the design team and marketing director, I built on Movement Mortgage's existing design system, layering new brand elements on top to create something distinct but immediately familiar. The challenge was preserving enough of the parent brand to move fast while giving Movement Bank a visual identity that could stand on its own.

The result: a complete brand system, templates, guidelines, and assets ready for the team to use from day one.