Direct mail lives or dies by the envelope. If it doesn't earn attention immediately, the rest doesn't matter. The goal was new One Key credit card acquisitions, which meant making a Wells Fargo customer stop, open, and act.

Working with the art director and copywriter, we built the narrative as a through-line from envelope to interior call to action. Visual hierarchy, message arc, and brand accountability was shared across all three of us.

The result was a package that felt less like a mailer and more like a story worth following to the end.