The original landing page made a quiet assumption: that the first card a user saw was the right one for them. The second option lived below the fold, easy to miss and rarely chosen.

Working alongside a CX designer and content strategist, we redesigned the page so both cards had equal footing from the start, giving users a real choice instead of a default.

Built within Choice Hotels' brand standards, leadership and the brand team aligned at every step. The page was designed to let the work speak for itself and each user find the card that actually fit for them.