The goal: increase digital wallet transactions without losing email performance. That meant brand expression and clear hierarchy working together, not against each other.

I helped build a full Figma component library for the campaign: reusable layout modules, pre-built templates, multi-version components, and a shared brand element library covering color and type. Other designers used it to produce emails; I handed specs directly to development for build-out.

Working with the art director and copywriter, I also aligned visual structure with messaging, pairing digital wallet moments with One Key photography to feel familiar and prompt action.

The result: a modular system in active use across the team, with production faster and execution consistent from design file to inbox.