The goal: increase digital wallet transactions without losing email performance. That meant balancing brand expression with clear hierarchy and driving engagement while keeping unsubscribes low.

I built a full Figma component library to support the campaign: reusable layout modules, pre-built templates, multi-version components, and a shared brand element library covering color, type, icons, and imagery. Other designers used the library to produce emails, and I handed specs directly to the development team for HTML build-out, keeping execution consistent from design file to inbox.

Working in close collaboration with the art director and copywriter, I aligned visual structure with messaging, pairing digital wallet moments with One Key photography to feel familiar and prompt action.

The result: a modular system that made production faster and more consistent across the team, stronger engagement across the campaign, and reinforced everyday card usage.